说服心理学——研究如何影响人们的态度和行为——在许多情况下都很有用，包括与钻井平台运营和管理相关的情况。12 月 11 日，Evolution U Consulting 董事总经理 Neil Orvay 在阿曼马斯喀特举行的 2024 年 IADC 中东钻井会议上发表了演讲，谈到了人们的观点如何受到影响——以及他们对某些事物的看法如何受到影响——仅仅是通过信息呈现的方式。在视频中，他解释了对比原则以及 Cialdini 的 6 条说服原则，作为更好地理解说服心理学及其与钻井平台运营关系的基础。

The psychology of persuasion – the study of how to influence people’s attitudes and behaviors – can be useful in many situations, including in association with rig operations and management. Neil Orvay, Managing Director at Evolution U Consulting, spoke at the 2024 IADC Drilling Middle East Conference in Muscat, Oman, on 11 December, about ways in which people’s perspectives can be influenced – and therefore how their perception of certain things can be influenced – simply by the way information is introduced. In the video, he explains the principle of contrast, as well as Cialdini’s 6 principles of persuasion, as foundations to better understanding persuasion psychology and how it can be relevant to rig operations.