As the drilling industry adopts more digital and automated systems into their workflows, collaboration between companies has become paramount. However, the need to maintain competitive advantage remains even in a collaborative environment, said Austin Groover, Senior Director — NDS Operations at Nabors Industries. Speaking with DC from the 2026 IADC/SPE International Drilling Conference in Galveston, Texas, on 16 March, Mr Groover discussed how a commercial misalignment between stakeholders can affect collaboration. He also presented a framework for productive collaboration – one in which companies acknowledge competing products and services yet still find space for mutual gain. Mr Groover spoke at a workshop preceding the conference co-hosted by SPE’s Drilling Systems Advancement Technical Section and the IADC Advanced Rig Technology Committee.